Really Simple Social Action (RSSA)

RSSA is a model for connecting people, ideas, and activities at a large scale. It is based on the model of RSS that allows sites to create web feeds of their content that can be then collected by aggregators into a common feed.
RSSA is an enabling technology to allow diverse sources on the web, such as blogs, email signatures, videos, web sites, podcasts, wikis, television and radio broadcasts, etc. to attract attention to a common Activity Space. As people and agents interact, their Activity Stream is recorded so that others may see what is being done.

The name RSSA was suggested at private high-tech retreat by Andrew
Rasiej in a brain storming conversation over lunch with Kyle Shannon who suggested that finding a way to leverage people's "ambient
emotional reactions" to things they see or read on the web and then
want to do something about without having to go to a separate site or
break their work flow. It resonated with ideas that were discussed at
the Aug 2004 Uplift Academy Workshop in New York, and earlier ideas discussed in GivingSpace Philanthropic (or, Giving) Markup Language, as well as in Tom Munnecke's Initial notes on GivingSpace. This was also discussed as part of a Do Something Router, which were actions taken possibly in reaction to Do SomethingMoments. The notion of Micro philanthropy and relates to model of the Philo, a complementary currency for philanthropy.

This also relates to discussion on how to create attractor networks
of uplift, "pulling" attention through the attraction of "magnets" in a
self-organizing, self-propagating manner, rather than "promotion
networks" that "push" attention on people. This also supports the
"pull" dynamics of trustraising rather than the "push" dynamics of fundraising.

James Carroll of www.photomedicine.com generously donated the domain name rssa.org.