Really Simple Social Action (RSSA)

On October 14th, 2006, I was at a private Retreat with a number of very interesting people and during a lunch break, we got to talking about social action and how it lived or died on the Internet.

Something had been striking me is the fact that there is so much on the Internet that begs for some sort of response or action, that I find myself overwhelmed and numb. As we were talking at lunch, a phrase popped into my head, "Ambient Emotional Reations".